Strategic Advisor, Innovation Expert, Speaker, Author

In a volatile and complex world, I help companies become more deliberate about growth.

I do this by implementing effective innovation strategies, redesigning their value creation processes and developing leadership capabilities.

About me

In spite of my degree in engineering, I started my career in entrepreneurship. But, puzzled by the questions ‘why are innovative products mainly launched by startups?’, I decided to focus on enterprise innovation strategy - specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity I worked with companies like Deutche Telekom, Bosch, Jaguar, Land Rover, Bayer, Roche, John Deere, Allianz and many more.

As a big proponent of the ecosystem approach to innovation, I have also worked with various government bodies, in Asia and Europe, helping them develop national innovation ecosystems and implement national innovation strategies.

I hold a dual degree MBA from Bradford University (UK) and Tias Nimbas Business School (The Netherlands) while being certified lean startup acceleration specialist by Columbia University (USA) trough the Lean Launchpad progrm

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moonshots are nice, but do you have a space program? or how to build an innovation system

It’s an established fact that almost any company is capable of launching a successful major initiative – providing sufficient executive support, the right amount of funding and good talent. But few companies are able to have innovation as a repeatable and economically viable activity, that’s not relying on hero and heroics for success. The ones that are able to do that however, have invested in building robust innovation systems. But only by fully understanding what an innovation system is can one be successfully built.

Innovation accounting: How not to kill your babies

Measuring innovation is proving to be one of the biggest challenges
facing executives these days. In the absence of an alternative KPI
system for measuring innovation executives revert to using the ‘tired
and tested’ financial indicators. The only problem is that whatever a
mature business can report on is impossible for nascent business to
match; this will ultimately result in new ideas being discontinued.
Innovation accounting is being pragmatic about measuring innovation
without killing it.

Thinking like an astronaut. A practical guide for product development

Being an entrepreneur or building a product within a larger company is
not that different than being an astronaut. Yes you read it right!
Although the risks are different, by the nature of the work they do both
groups deal with uncertainty and the unexplored. Learning from
astronauts how to deal with the unexpected can help entrepreneurs and
intrapreneurs take better decisions.

Grasshoppers and the cash cow: Convincing large organizations to start innovation-led growth

Today, more than ever, startup pressure is mounting on corporate portfolios. Independent of industry for almost any corporate product/service offering the clients have an alternative offered by a startup. Having been in business for decades optimizing an existing solution might not keep the company in business in the years to come. Only by fully committing to innovation corporation can hope to stay relevant in ever changing environments where the only certainty is uncertainty.

Contact me if you haven’t found exactly what you were looking for.



I always enjoy sharing stories and experiences, hands on tips and practical advice. Having the privilege of keynoting on some of the world’s most exciting stages is a dream coming true and a great opportunity to connect with new ideas and people.


Bangkok | 2022

Nordic Business Forum

Oslo | 2019

How To Web

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Bucharest | 2019


Sydney | 2018


Innovation Accounting

Winner of the 2022 Golden Axiom Business Book Award.

Innovation Accounting is an essential go-to practical guide for anyone that wants to measure their company’s innovation ecosystem performance using more than just financial indicators.

“A great read to uncover why a “one-size-fits-all” approach for measuring your innovation portfolio doesn’t work, and how you can outsize impact by deploying a modern and comprehensive innovation accounting system”.

Alexa Dembek, CTO Dupont

The corporate startup

Winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

‘A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business.’

Alexander Osterwalder, co-author of ‘Business Model Generation’

open innovation works

Work in progress

As a corporate leader, you know better than most that innovation is a business imperative, and you can’t do it completely in-house due to structural constraints. How to proceed? The answer is open innovation — partnering with outside entities like universities, government agencies, peer firms, and startups. But there are so many limits, mysteries and tradeoffs!

The Open Innovation Works book is designed to demystify the world of open innovation and help you get the most out of your innovation spend — through frameworks, hands-on templates, case studies and the right day-to-day practices.