As one of the top experts in innovation and growth, together with his colleagues at the consultancy company OUTCOME, he helps large organisations transform in order to become more innovative while managing their core business. He is ranked as one of the top management thinkers in the world and works side by side with leaders as a strategic innovation advisor. He wrote two award winning books on innovation management: 'The Corporate Startup' (2017) and 'Innovation Accounting' (2021) and is currently working on the third, 'Open Innovation Works'.